Nakornchai Transportations Company Ltd - Bangkok, Thailand

The Customer

Nakornchai Transportations was established in June 1997 as a taxi Despatch Centre using the Communications Authority of Thailand (CAT) radio network. It now has a dominant share in the Bangkok taxi market, with 10,000 vehicles connected to its despatch network.

The Challenge

The Bangkok taxi market is a highly competitive one. The challenge for Nakornchai was to find a reliable, quality radio at a competitive price for its taxi despatch network. The solution needed to include Selcall (selective calling) functionality, which assigns radios with individual identities for specific radio-to-radio and group calling purposes, and needed to be flexible enough to allow customised options.

The Solution

The T2000 radios have proved reliable and flexible for Nakornchai Taxis. The flexibility of the T2010 allows a customised third-party options board to be fitted, which provides voice recorder and other specialised functionality.

Tait Thailand worked with a local partner to develop a customised despatch system and a Selcall options board to meet Nakornchai's needs. Staff in the Despatch Centre can send voice messages to some or all taxi drivers on the network, via the Tait T2010 radio with Selcall options board fitted in the taxi, or can even render the airconditioning or vehicle ignition inoperable (when taxi drivers haven't paid their bills!)

Nakornchai Transportations Managing Director Khun Prawuth is impressed with the Tait solution for his taxi network. "Tait Mobile Radio Ltd meet and surpass our expectations through the consistent delivery of service excellence," Mr Prawuth says. "The despatcher and Selcall application provide superior functionality and reliability. The system allows us to serve our 10,000 subscribers better and more rapidly," he says.